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About us

We help our clients optimising sales and operations

For sales and service organisations facing challenges in reaching sales targets  and meeting customer satisfaction, Goalplan is a tool designed to improve sales performance, drive operational excellence and enhance customer experience. 

Goalplan brings real-time insights and clarity on targets, performance, campaigns, and tasks, in one simple application, available to all.

Find out more



By Sales Professionals,

for Sales Professionals.



With a combined 50 years in sales and retail operations, we truly understand the complexity of modern sales and retail organisations. Distributed sales teams, remote leadership, young employees, sometimes high employee turnover, and fierce competition. In a fast-paced world.

We have been there. We have done that. And we truly understand what's necessary to drive sales, improve customer experience and optimize operations.

We are here to help our customers to drive sales and optimize sales operations.

Meet the team


Markus Täkte

Chief Executive Officer

Henrik Troselius

Chief Commercial Officer

Anna Sahlsten

Head of Client Management

Vacant efternamn

Head of Product

Rafael Faria

Sales Executive, Brazil & Iberia

Rogerio Silva

Client Executive, Brazil
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The convenience that the Goalplan sales tracking app brought was ground-breaking for the business, helping us to become more agile and save copious amounts of valuable time and effort.
Shefali Sharma
Sales Director
Managers spent 1,5 hours per day compiling spreadsheets to get on top of performance outcomes. Goalplan sales tracker was a real game changer.
Fredrik Peterson Herfindal
Group head of learning & development
Some competitors claim to be specialists in a single module, but Goalplans sales tracking tool and power-ups are the most versatile, complete option on the market.
Silvio Batista
Head of store performance and productivity

We are always looking for talent.

Submit your application here.