For the last couple of decades, the notion of distance learning has become more widely recognised and accepted as a credible means of education. However, the idea of being responsible for learning outside of a class or conference room is unnerving for some. That said, both delivery and reception of course content can be comfortably distributed and accessed through e-learning, making it a favourable option for the busy lifestyles and remote working factors that influence learning opportunities today.
How could e-learning courses add value to my business?
If almost half of the Fortune 500 companies have acknowledged and acted upon the efficacy of offering e-learning courses to their employees and made their inclusion a dedicated part of their business models, then surely their appeal is worthy of such attention.
Individuals and teams with the opportunity to regularly update and expand their knowledge, have the potential to ride various waves of market change, product development and new communication channels, not to mention staying ahead of the competition!
If my staff work from home, how can I keep track of training?
Many of our past blogs (for example: Workout or Burnout?) have supported the notion that ‘happy employees = greater results’, so just imagine the response to engaging courses, which can be accessed from anywhere in the world, at any time. Employees enjoying a flexible edge to their learning and staff development, are more likely to feel motivated to partake – this promotes the natural evolution of a company looking for continuous modernisation and corporate intelligence.
After designing and allocating courses, managers and trainers can track and monitor attendance and course fulfilment, thus keeping an eye on the impact of training on the target audience and the company as a whole.
This sounds ideal, but I wouldn’t know where to start with creating specialised 'sales' courses…
As with many company investments, a combined package to cover several bases could be what you need. The mere inclusion of software to compose course content is useless, when not based on specific criteria which can then be analysed accordingly. For instance, e-learning courses to educate sales staff could be target-centric, focusing on desired KPI’s and their improvement after taking a course. Such actionable insights are key to improving performance, given that they help identify who is and who is not performing to their fullest potential.
With this in mind, performance management solutions which cater for a range of needs are extremely versatile in uniting objectives, training employees and constantly tracking progress in real-time. Integrated software which provides this type of dynamic application, awards managers unrivalled flexibility, when it comes to creating, publishing and analysing content and results.
When training is the focus, creation tools facilitating the inclusion of PDF’s, videos, links and even quizzes to ‘test’ and check progress, allow selected individuals and departments to access a fun, interactive interface to stimulate their learning. Modern, user-friendly courses, which escape monotony and genuinely add value are a win-win for both employers and staff – they prompt insightful study and vital data collection using savvy analytical tools.
Summary - Formal teaching vs. electronic resources in sales organisations
The indispensable benefits of providing sales staff (and indeed employees of any organisation) with e-learning opportunities, offer multiple rewards. In fact, the education sector in general has seen a massive impact, following the shift to online teaching and learning during the pandemic. Many individuals have responded incredibly positively to learning in their chosen environment, enjoying greater flexibility and work/study-life balance.
Given that many sales enterprises now operate with numerous remote divisions, the sheer practicality of hosting presential courses or seminars is ridiculously complex. Working across different time-zones and geographical locations make formal teaching opportunities few and far between, once again championing the need for electronic resources and distance learning tools.
Apps which work both online and offline (see last week’s article: Will You Be in 'Offline Mode' This Summer?), put contributors and recipients of courses in the driving seat. Being in control of one’s own learning, staff development and potential success gives a personalised spin on traditionally more prescribed course delivery methods. Staff training suddenly seems exciting when understanding is challenged through quizzes and group campaigns – perhaps monetary or other trophies are up for grabs, but the real prize is knowledge and useful data.
After a refreshing summer break, using apps to manage e-learning courses coupled with a fun quiz upon completion, could be just what your sales team needs to get back on track after a well-deserved holiday – time to get creative!
With learning in mind, educational franchise solutions will set the tone next week – see you then.