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3 min read

Are You Tracking Present Activity for the Future or to Record the Past?


‘A collaborative organisation unlocks the potential, capacity and knowledge of every employee, thereby generating value, innovation and productivity in the workplace.’


Working together, promoting team spirit and fostering a collaborative environment are not merely idealistic goals, but mega drivers pushing many organisations to the top of their industry. With the importance of group efforts in mind, the above article offers a fascinating insight into the art of collaboration, namely within a specific workplace, as opposed to joining forces with other companies or competitors (for which there is often a time and place as well). In fact, the findings deliver the perfect continuation to last week’s article, which also highlighted the need to unite departments for the greater good of a company: One Step Further Than Smarketing - Making An ‘If Only…’ A ‘What If...?’


The Deloitte report focuses on creating value and collaborative corporate strategies. Businesses employing such a mindset are thus deemed ‘twice as likely to outgrow their competitors and more likely to improve their profit.’ With communication outlets and accessibility at the heart of such collaborative initiatives, one of the forerunners in the race to adopt the most effective methods, is of course technology and the integration of ‘real-time electronic document management.’ 


Retrospective vs. real-time tracking – what are you using?


When manually inputting data, compiling spreadsheets and waiting for feedback on field activity, digital channels facilitate all such activity, especially with the view to allow different departments to communicate with one another. However, digitalised numbers and uploaded events still hold us back, when forever reflected upon retrospectively. The analysis of records and plentiful visual information is far more effective when up to the minute and easy to act upon. Routinely adding statistics and results to spreadsheets, email updates or other software needs to serve a purpose and spark some sort of actionable response – if not, what’s the point of filling them in at all?


Regardless of their database and software choices, companies all share an urgent need to convert data into enhanced productivity, hence why simply storing it up and talking about it later, could in fact, be too late. It is paramount to act quickly and access data, to make the most of insights and unlocked potential. Real-time tracking options extract data continuously and even function offline to make sure that nothing is lost, keeping you completely up to date at all times.


With field staff all over the place, I’m yet to find a cost-effective way to track them all – any solutions?


No one likes to be left in the dark - being blind to important activity leaves any leader feeling unsettled and with limited control. Expecting collaboration to take place interdepartmentally is also slightly unrealistic when company layers are segregated and lack opportunities for interaction. Companies which are willing to adopt innovative features to upscale their communicative efforts, are likely to see immediate benefits from the integration of adaptable software and apps which offer real-time elements. 


‘Advances in information and communications technologies have enabled businesses to become truly collaborative. Technologies have transformed the way that firms operate. The ability to communicate information almost instantaneously and interact iteratively have allowed critical improvements in virtually all aspects of work and business operations.’


When measuring parameters in real-time, management doesn’t miss a trick -  literally grabbing hold of reality. Applications offering activity trackers maintain a finger on the pulse at all times, tracking activities in the field, between departments and even across geolocations using maps. Receiving a constant overview of activities being carried out, despite massive distances between target locations, is an invaluable tool.


What’s more, such activity trackers are not just designed to track and store information, but moreover, they allow managers to analyse and act on findings with immediate effect. Organisations enjoy personalised elements of apps with this tracking facility, for example, the flexibility to define their own unique activities, plus an extended feature to add multiple steps or processes to a given activity or procedure. All of this information can then be viewed in a variety of user-friendly formats, such as list view, map view or leader board view. 


Summary – There’s An App for That!


When Apple first coined the whimsical catchphrase in 2009, the idea of searching for an app to cater for our needs was already becoming commonplace. We’ve all heard it and probably share equally abundant numbers of unused apps on our devices. Searching for apps on a whim to solve problems or desperately downloading several in order to complete a task is sometimes extremely fruitful, but often a waste of time. 


Actually uncovering applications which truly pander to our needs, without having to fund ‘In-App Purchases’ or generally mould our own requirements to suit, are few and far between. Being able to communicate with others between apps is also great when it works, whether that be through gaming or otherwise…


The real gem is finding an app which is dynamic, versatile and one that will 100% meet your needs, expectations and more. For companies which champion internal collaboration to reap ‘significant benefits for business and the economy in the long term,’ then an app which actually connects individuals and departments without geographic interruption and tracks their activity in real-time, is a true must-have. 


Tracking shouldn’t be limited to surveillance, recording the past, or covering your back - it ought to be a vessel capable of turning present progress (or indeed, flag up failures), into prosperous next steps for the future with collaborative goals, easily accessible by all. Ask yourself: 'What will an activity tracker mean for your business?'


Next time: Smart digital solutions for direct sales. 

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