Are You Asking Customers What You Really Need to Know?
We’re constantly comparing today’s sales trends with past records, trying to analyse current results, and also striving to predict sales of the...
2 min read
Henrik Troselius
:
Jun 26, 2018 8:15:00 AM
We all have weaknesses - it's what makes us human. We tend to be really great at a few things, and not so great at most things. But that doesn't mean we can't learn and improve through dedication and practice. The key to overcoming weak areas, especially when it comes to our professions, lies in the ability to identify and own them. This is especially true in sales - and why it's so important for sales managers to help their sales staff identify their individual weaknesses in order to make improvements and benefit the overall organisation.
There are a couple different reasons for pointing out the areas that are not our strengths, especially in a sales organisation. If you have several members of a sales team, one benefit is so that you can identify gaps in skill sets, and how team members can actually rely on each other. If you have many associates on your sales team, chances are they will have varying strengths and weaknesses. By identifying these aspects on the individual level, you can then see who on your team can compliment each other and who may work best together by having different skill sets.
The second reason we should point out weaknesses is so that we may improve. Without admitting what we could be better at, we can't foster an environment that encourages growth and learning. If we all just focused on strengths, it leaves little opportunity to say there can be improvements made through upskilling and coaching.
For some, identifying weakness or areas needing improvement can be difficult. Staff may feel embarrassed or ashamed, or sometimes even be in denial. But in sales, knowing the areas where associates are lacking is what will help sales performance improve drastically.
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Sometimes identifying our weaknesses can be a tough pill to swallow, but it serves a really great purpose for sales organisations. When you can be encouraging and supportive with staff in helping them to identify the areas where they need improvement, you're bound to increase overall performance significantly through growth and learning.
Want to learn more about how Goalplan can help you in your sales process and boost employee performance? Request a demo today.
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