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3 min read

Insightful Surveys & Corporate Wellbeing – How Would You Rate Yours?

There’s never been a better time to ask staff how they’re doing. In fact, this week many employers have been reminded to take stock of their workforce and check in with colleagues, thanks to the promotion of World Mental Health Day. More than ever before, leaders are urged to reach out across even the most widespread of organisations, to put wellbeing first, which in turn will boost performance:

‘Addressing wellbeing at work increases productivity by as much as 12%.’

Many businesses send out annual employee satisfaction surveys, or other periodic questionnaires – but the question as to whether the distribution of such surveys is for the greater good of the company, or merely to comply with policy and protocol, remains to be seen.

The answer should be simple: all levels of an organisation benefit from clear lines of communication. Feedback, appraisals and conversations should all enlighten, provoke reflection and instigate action. The Swedish Work Environment Authority deems physical, psychological and social working conditions as key contributors to a healthy and harmonious setup:

‘Ensure that questions concerning the work environment are included when you have meetings that involve planning and problem solving in your organisation.’

On the one hand, providing employees with a satisfactory place of work, facilitating sufficient training and offering opportunities for promotion, are all contributing factors to a stable and wholesome working atmosphere. On the other, managers need to ensure that satisfied employees lead to satisfied customers, thus leading to a progressive productivity curve. Any insights from staff need to be collected in an efficient manner with the possibility of acting on them. But let’s face it, with organisations spanning the globe and a huge percentage of remote workers nowadays, it’s not always easy to make ‘meetings’ possible (even Zoom relies on coordinating time zones!) Therefore, other tools are also required to facilitate fluid communication.


For example - A common problem in the sales sector:


‘Staff wellbeing is important to us and we champion regular feedback. However, we have no real way of using this information - we need to know what makes our teams tick in order to boost performance.’


The solution: Employee Surveys


The Goalplan Employee Survey makes it possible to understand your company’s wellbeing whenever and wherever needed. From daily, weekly and monthly surveys to yearly reports, Goalplan has sales staff and performance covered. Thanks to our user-friendly application, it’s easy to extract valuable insights from surveys in real-time. You can compose and schedule surveys to be distributed in advance, and it’s even possible to reach out with short, snappy questions to a target audience when you need answers quickly.


The survey creation tool allows you to create your content in minutes, with ease of distribution. Employees are involved from the get-go, accessing their surveys from the Goalplan app on any device. Managers can instantly view outcomes and analyse data using the survey insights tool, with the ability to share and export results or segment data. Whether it’s a general overview that you require, or more fine-tuned data analysis, everything is possible – progress is visible, shortcomings are flagged up and actionable next steps can be put into place immediately.

Goalplan’s surveys keep nothing nor nobody in the dark – employee satisfaction, wellbeing and mindset are well catered for, as are insights into how, when and why individuals and teams work at their best, ensuring full potential is accessible at all times.


Summary: 1st Attention, 2nd Communication, 3rd Success


Mental wellbeing is a key modern metric – measurable and decisive with the right tools at hand. Organisations ‘that are able to successfully measure and improve this new metric could reap the business benefits that will define the winners and losers of this new digitally transformed workplace.’(Forbes) (See past blog: Burnout or Workout?)


They say that silence is golden, however, successful leadership and business prosperity stems from regular dialogue, discussions, planning and problem solving – therefore, silence in business could be a red flag. Problems need to be identified, those affecting both morale and achievement. When something isn’t working, no one needs to suffer in silence – agreeable personal and professional lives equate to happier, less stressed individuals who can give their all at work. Companies who nurture staff and ask questions show that they care, whilst simultaneously striving for the best possible results.


A survey popping up on one’s device, shouldn’t evoke a moment of dread or an eye roll, but moreover should inspire a welcome opportunity to be heard. Sales reps and staff in the field provide managers with priceless insights – you’ve just got to ask them. If something isn’t sitting right, or they’re out of resources or motivation, then regular check-ins will provide rapid answers, allowing you to act quickly to put things right.


What will you next staff survey reveal?

Read more about our tools here


Next week’s blog will provide more answers to pressing problems in sales management – see you then.

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