By Henrik Troselius - January 16, 2020
Retail, are you measuring offline as well as online?
What is the difference between selling silver cutlery in a market in Copenhagen a thousand years ago and selling Nudie Jeans in Åhlens City in 2019? It's a bit of a trick question - we don't actually know more about our customers than the Vikings in the market did. Well, we know a little more,...