‘getting through the year all ok isn’t good enough - it shows you haven’t dared.'
Maintaining the top spot with an impeccable reputation for reliability, doesn’t come without dedicated hard work. When competitors and customers alike look up to you for unrivalled service, you remain the forerunner, especially when care is taken to constantly evaluate and improve - progression that must be tracked and insightful.
When it comes to telecoms, a huge responsibility lies in providing businesses, families and individuals with trustworthy connectivity, both fixed and mobile. A social duty of care also rests in connecting communities, supporting start-up companies and generally safeguarding environmental factors. Whilst market leader status may not come with the cheapest price tag, customers have faith in established quality.
An esteemed Sales and Development Coach at Sweden’s leading telecom company, recently shared some expertise and insight into the struggles that huge organisations face on a daily basis. First and foremost, he identified the need to be brave and take risks, in order to affront difficulties: ‘getting through the year all ok isn’t good - it shows you haven’t dared.’ However, taking on and overcoming challenges was proving to be a test in itself, given the size of the company hierarchy - therefore, they knew they needed help, but what?
As a large enterprise, data collection had long been an issue, namely with compiling data and tracking sales. Possibly the worst factor was retrospective data collection, accessed the ‘next day’ via spreadsheets. They were also operating without dashboards, broadcasting, campaigns, information modules, or a productive means of visualising sales culture and trends. Needless to say, they were desperate for change and improvement - cue the search for a sales performance management system began…
After exploring several options, the company soon realised that they didn’t necessarily want a ‘big fish,’ or to simply ‘buy a generic product,’ but rather favoured working with a company whose values aligned with their own. In fact, they wanted a partnership with tailor-made modules just for them, with a company who would prioritise their needs above all else - that company was Goalplan. They were extremely impressed with Goalplan’s unique approach and ability to solve a multitude of problems, offering a solid product without limits.