Sales organizations often rely on setting goals and evaluating achievement in order to understand their staff's performance metrics. But often employees feel disconnected in the goal process. In fact, only 19% of employees surveyed strongly feel that their managers talk to them about steps to reach their goals.

To make employees feel more engaged and motivated, we've found four ingredients to success:

• SMART goals
• Employee awareness and ownership of the goals
• Regular follow-ups and monitoring of achievements
• Coaching and support that improves sales performance